I’m a versatile editor
and writer who
took my extensive experience in digital, book, and magazine publishing related to the creative industries and opened a lifestyle shop—first in a little riverside town north of NYC, and then in a little seaside town north of Boston.
Building my brand and running my own retail business allowed me to develop valuable new skills, from planning for seasonal buying to copywriting product descriptions and newsletters to encouraging both new business and customer loyalty—all while remaining focused on supporting small, ethical brands.
From independent retail, I moved to the world of fine art, overhauling both the communications and retail strategies at a museum in southern New Hampshire. I developed polished communications comparable to those of other regional institutions, crafting high-quality writing and visuals for various channels while also launching their ecommerce and supporting key fundraising and community events.
Contact me at esther.dehollander@gmail.com.